Go-to-market strategy, built for both ends of the line.
We help North American and European companies enter Asia-Pacific, and help Philippine and regional companies expand into North America and EMEA.
Most market-entry advice is written by people who've never done it. We have.
Two consultants, one line between the regions that need each other.
Two operators who spent careers on opposite ends of the same trade route — one building go-to-market in North America, one building it across EMEA and Asia-Pacific — before deciding the two sides needed a single partnership. Based in Manila, we work directly with clients on market entry, commercialization, and growth.
Individual track record built prior to Longitude Partners.
We help companies answer one commercial question: how do we enter, build and grow in a market where we don't yet have the people, relationships or operating knowledge to do it ourselves?
The failure mode is familiar: six months lost to the wrong local hire, a partnership that stalls because nobody understood how decisions actually get made, a strategy that was right on paper and went nowhere on the ground.
Market Entry & GTM Strategy
Market assessment, positioning, target-account strategy, route-to-market design and practical market-entry plans built around how business actually gets done locally.
Strategic Partnerships & Business Development
Identify, qualify and develop relationships with distributors, partners, customers and other organizations that can accelerate market entry.
Philippines & ASEAN Market Development
On-the-ground commercial support for companies entering the Philippines and Southeast Asia, from market intelligence and introductions to partner development and local execution.
Commercialization
Turn products, technologies, and capabilities into a market-ready commercial strategy, including positioning, channels, partnerships, pricing, and sales execution.
Revenue Operations & Commercial Infrastructure
Build the processes, systems, reporting and commercial discipline needed to turn market activity into a repeatable pipeline.
Fractional & Interim Commercial Leadership
Senior commercial support for companies that need experienced market leadership before they are ready to build a permanent local team.
Measured in pipeline built, not hours spent.
Clear commercial milestones
Every engagement is scoped around measurable outcomes — pipeline built, partnerships signed, teams stood up — agreed before work begins.
A single accountable partner
One relationship carries the strategy from design through signed agreements on the ground, rather than handing off between specialists.
Relationships already in place
Introductions come from existing networks on both sides of the Pacific, so engagements move from plan to first conversation quickly.
The two people doing the work.
Thomas Mehlhorn, MBA
Leads EMEA business development for FPT Automotive, engaging OEMs, Tier 1 suppliers, and semiconductor manufacturers on A-SPICE and automotive software across Germany and Europe. Previously VP Global Sales & Business Development at EnWave Corp, where he led global commercialization of REV™, a proprietary dehydration technology, guiding partner companies from proof of concept through commercial-scale adoption.
Earlier senior commercial roles at Cisco Systems, Analog Devices, and Argus Renewable Energy built his expertise in AI/IoT commercialization and enterprise go-to-market strategy across North America, EMEA, and APAC.
Ryan MacDougall
Ryan works at the intersection of North America and Southeast Asia, helping companies understand markets, build relationships, and turn expansion plans into commercial activity.
His background spans go-to-market strategy, market development, revenue operations, product marketing, and commercial execution across Canadian and international businesses.
Based in the Philippines, Ryan combines North American commercial experience with on-the-ground regional access and formal training in international trade.
His focus is practical: finding the right opportunities, opening the right conversations, and helping companies build a path from market interest to commercial traction.
Selected engagements.
Led global commercialization of a novel dehydration platform, guiding partner companies from proof of concept through to commercial-scale adoption.
Designed a full go-to-market strategy and target account map, plus an outbound sales playbook and performance milestone framework, for a growth-stage technology company entering the North American market.
Assessed a Philippine market opportunity, mapped relevant stakeholders, and developed a practical entry plan for a North American organization with no local presence.
Leading A-SPICE and automotive software business development across Germany and Europe, engaging OEMs, Tier 1 suppliers, and semiconductor manufacturers.